Job Description

Business Overview 

Orion Worldwide is a global media company that generates value for our business partners. As the industry has evolved over the past two decades, so have we — expanding our global reach and product offering to deliver value for the world’s best brands, across nearly every category. The very best ideas are developed by people with diversity of background, thought and experience working together to develop customized solutions that best address our partners’ needs. A five-time winner of “Most Inclusive Climate” at the IPG Inclusion Awards, we scale our recruiting efforts beyond the traditional advertising candidate pool to find people who possess the passion, innovative thinking and collaborative skills needed to achieve our business goals and assist in cultivating a culture in which we can all be proud.

Position Summary

The Associate Director, Media Activation is a high level media specialist role at Orion, requiring knowledge in Video, Digital and Radio.  The role involves strong leadership and managerial skills. Direct reports include, Managers, Sr. Negotiators, Negotiators and Assistant Negotiators assigned to account portfolio.  The Associate Director (AD) will assist VP & Director as a primary liaison with partner agencies, clients and external media representatives to ensure accounts are proactively managed. This individual will develop network and brand budgets, negotiate with key media partners, and oversee campaign results to accomplish client objectives and strategies. The AD will be responsible for taking an active role in the general management of the Media Activation team and contribute to the agency in terms of identifying best practices, marketplace observations and new opportunities.

Responsibilities

• Represent Orion Media as a Senior lead at meetings and events
• Act as key contact with AOR Media Investment, Media Planning, Account Strategy and Traffic teams to gain confidence and demonstrate value
• Proactively seek new opportunities to improve performance and share ideas with internal team(s) and client(s) to grow client business
• Billing penetration and financial reporting assistance 
• Oversee negotiations with media partners to secure optimal schedule for campaigns
• Provide partner recommendations and justification designed to deliver on client KPI’s to clients, media strategists and investment teams
• Manage partnership deliverables and expectations with clients 
• Provide Media Activation support for new business pitches
• Oversee, manage, and mentor a team while supporting and building a positive team environment promoting enthusiasm and encouraging strategic thinking - build corporate culture
• Work cross-functionally across multiple departments at various organizational levels 
• Evaluate project requests and determining how to most effectively proceed in order to meet client needs, oversee and manage staff workload to monitor/meet deadlines
• Collaborate internally with Media Investment, Client Strategy, Operations and Finance teams to ensure optimal way of working
• Develop marketplace forecasting
• Oversee the development of buy data analysis to craft pricing comparisons
• Manage and oversee campaigns from pre-buy to invoicing
• Utilize MediaOcean (MBOX) and other systems to compile account-specific/historical reports
• Strategically use media research tools (eg: Nielsen) for buy development and trend analysis
• Work to grow and develop the team through direct management and consistent, clear performance feedback 
• Ensure team has received all tools and training to excel in their roles
• Assist team with conflict resolution with media partners, agencies, internally as needed 
• Create onboarding plans for junior staff in partnership with Director & VP

Required Skills & Experience

• 6-8+ years of buying Video, Digital and Radio with Media Company or experience within the Media Industry.  Experience in negotiating upfront, scatter and opportunistic buys
• Proven leadership ability and/or previous experience managing a staff 
• Excellent written, verbal communication and presentation skills 
• Proven superior customer service skills 
• Proven ability to develop and maintain strong professional relationships with senior-level clients, colleagues and vendors 
• Superior commercial and analytical skills 
• Proficiency with Microsoft Desktop software, specifically Excel and Word, PowerPoint preferred 
• Proficiency with Mediaocean or equivalent Inventory Management system 
• Knowledge and understanding of Nielsen services 
• Demonstrated ability to think and execute "out of the box" ideas 
• Strong developed relationships with the Networks and Digital partners 
• Ability to be a team player and leader ​

We See You 

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community. 

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.  

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected] .

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix , Kinesso , MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at .

Salary Range

$100,000—$115,000 USD

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