The Client Services and Marketing Director plays a pivotal role in developing and executing strategic marketing initiatives to elevate the law firm’s visibility and drive growth. This position offers a flexible schedule of 30-35 hours per week, with the option for a hybrid work arrangement. Key responsibilities include maintaining and enhancing client relationships through thoughtful outreach such as sending sympathy and thank you cards, reaching out to potential clients to schedule attorney consultations, and building referral networks with hospitals, healthcare providers, financial planners, and other essential partners. The Director also oversees marketing campaigns, manages promotional materials, and coordinates community engagement events. Essential qualifications include strong communication and sales skills, expertise in digital marketing, and a demonstrated sensitivity toward seniors and their families.
Core Responsibilities
Strategy and Planning: Formulate and implement comprehensive marketing and sales strategies to achieve occupancy and revenue targets.
Client Outreach: Initiate contact with prospective clients to encourage scheduling of paid consultations.
Community Engagement: Establish and nurture relationships with professional referral sources, including hospitals, physicians, social workers, and community organizations.
Marketing and Advertising: Develop and oversee marketing collateral, manage digital campaigns, and administer advertising budgets.
Event Coordination: Organize and execute community events and activities to increase awareness and foster engagement.
Reporting and Analysis: Monitor and analyze marketing and sales data, track market trends and competitor activity, and deliver regular performance reports.
Key Skills and Qualifications
Education: A bachelor’s degree in marketing, communications, or a related discipline is typically required.
Experience: Previous marketing experience—preferably in senior living or healthcare marketing and sales—is highly desirable.
Interpersonal Skills: Superior communication, networking, and presentation skills are essential for relationship building and trust development.
Technical Proficiency: Familiarity with CRM platforms, digital marketing tools, and analytics software is expected.
Industry Knowledge: Understanding of the senior living sector, including dementia care, is necessary.
Compensation : $30/hour
Why Join Our Team?This position offers more than traditional employment—it is a career opportunity for individuals seeking to build and lead a distinguished Elder Law practice. If you are purpose-driven, possess leadership qualities, and are passionate about supporting families through complex legal challenges, we invite you to apply.
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