Content Marketing Specialist Job at Häfele America Co., High Point, NC

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  • Häfele America Co.
  • High Point, NC

Job Description

Job Details

Description

Role Overview

The Content Marketing Specialist is responsible for developing clear, accurate, and compelling content for technical products and solutions in a global B2B environment. This role partners closely with internal subject matter experts across product management, engineering, sales, and training to translate complex information into customer-ready content.

This position is ideal for a strong writer and presentation builder who enjoys technical detail, can manage projects independently, and thrives in a collaborative, cross-functional setting.

Key Responsibilities

Content Development

  • Write and edit technical marketing content including advertising materials, product descriptions, brochures, application guides, and sales materials
  • Translate complex product features and terminology into clear, customer-focused messaging
  • Ensure accuracy, consistency, and clarity across all B2B content
  • Support additional marketing content creation in areas such as email, website content and other media

Presentation & Sales Enablement Content

  • Develop high-quality, persuasive presentations (PowerPoint or similar) for internal and external audiences that are well-written and designed
  • Create structured, visually clear narratives that support sales, training, and customer education efforts

Cross-Functional Collaboration

  • Partner with internal “customers” and subject matter experts to gather input, validate content, and refine messaging
  • Manage content review cycles efficiently, balancing accuracy with deadlines

Project Management & Ownership

  • Independently manage content projects from concept through completion
  • Maintain documentation, version control, and content organization
  • Ensure deliverables align with brand standards and business goals

Content Quality & Governance

  • Maintain consistency in tone, terminology, and messaging across content types
  • Contribute to content frameworks, templates, and best practices

Qualifications & Experience

  • Bachelor’s degree in Marketing, Communications, English, Journalism, Technical Writing, or a related field
  • Demonstrated writing experience with B2B products, systems, or complex subject matter
  • Ability to work as a self-starter who works well to meet deadlines and project needs
  • Strong command of written English with excellent attention to detail
  • Experience working with cross-functional teams and subject matter experts
  • Strong organizational and project management skills
  • Proficiency with PowerPoint and common content creation tools

What Success Looks Like

  • Content is accurate, clear, and trusted internally and externally
  • Internal teams rely on this role to “make the complex simple”
  • Projects are delivered on time with minimal rework
  • Content improves sales effectiveness, training clarity, and customer understanding

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