Job Description
Job Description: Product Owner MarTech Domain Location: Chicago, IL, Buffalo Grove, IL, Dallas, TX, NYC, NY & Springfield, MO
Must have Marketing Technology
Job Description: Product Owner MarTech Domain Position Overview
We are seeking an experienced Product Owner (PO) with deep expertise in the MarTech domain to lead business discovery, capability assessment, and roadmap definition for marketing technology transformation initiatives. The PO will partner with client stakeholders, architects, and SMEs to identify gaps in the existing MarTech setup and provide strategic recommendations that enhance marketing effectiveness, personalization, and customer experience.
Key Responsibilities
Discovery & Requirement Gathering
Act as the primary bridge between business stakeholders, marketing teams, and technical teams.
Lead workshops and interviews to capture business objectives, pain points, and desired outcomes.
Translate business requirements into actionable user stories, acceptance criteria, and backlog items.
MarTech Domain Leadership
Evaluate the client's current MarTech stack (e.g., MAP, CDP, CRM, CMS, Analytics, Personalization).
Identify gaps, redundancies, and underutilized capabilities in the ecosystem.
Benchmark client maturity against industry best practices and emerging trends.
Provide strategic guidance on tool adoption, integration, and operational processes.
Backlog & Roadmap Management
Own the product backlog - define, prioritize, and refine epics and user stories.
Collaborate with architects (technical, data, integration) to ensure feasibility and alignment.
Align roadmap items with business value, marketing goals, and KPIs.
Manage trade-offs between quick wins and long-term transformation.
Stakeholder Engagement
Serve as the voice of the business and marketing teams in technical discussions.
Present findings, recommendations, and roadmaps to client leadership.
Facilitate alignment between IT, Marketing, Data, and Operations teams.
Governance & Delivery Support
Define success criteria, KPIs, and measurement framework for MarTech initiatives.
Guide implementation teams by clarifying requirements and priorities during sprints.
Ensure compliance with regulatory and data governance standards.
Qualifications & Experience
10 years of professional experience, with 5+ years as a Product Owner / Business Analyst in the MarTech domain.
Strong working knowledge of major MarTech platforms such as Adobe Experience Cloud, Salesforce Marketing Cloud, Oracle Eloqua, HubSpot, or similar.
Proven track record in MarTech capability assessment and roadmap creation.
Hands-on experience in customer journey mapping, personalization, and campaign workflows.
Familiarity with data flows, CDPs, consent management, and analytics frameworks.
Excellent communication, facilitation, and stakeholder management skills.
Agile/Scrum Product Owner certification (preferred).
Key Attributes
Business-first mindset with strong technical appreciation.
Ability to spot gaps and opportunities in MarTech ecosystems.
Skilled at balancing quick wins vs. long-term transformation.
Confident in presenting to senior business and IT stakeholders.
Passion for driving personalized, data-driven customer experiences
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