Job Description

Job Title

Recruitment Specialist

Position Summary:

With an unwavering belief in the value of higher education, the Recruitment Specialist at Coker University is responsible for executing comprehensive recruitment strategies to attract prospective students. This position serves as the face of Coker University to prospective students and their families, helping to convey the University's value through campus visits, recruitment events, and personalized interactions. The role also includes the coordination of campus tours, visit days, and ensuring a seamless and welcoming experience for all visitors.

Key Responsibilities:

Student Recruitment:

• Manage a portfolio of high schools and other institutions, cultivating relationships with key contacts, including guidance counselors, teachers, and administrators.
• Actively engage with prospective students and their families from these schools, offering personalized support throughout the admissions process.
• Represent Coker University at high school visits, college fairs, and community events within the portfolio, maintaining strong visibility and outreach.

Campus Tours & Visit Days:

• Plan and execute campus tours, ensuring a high-quality experience that showcases Coker's campus, culture, and academic programs.
• Coordinate and lead visit day events, including open houses, group tours, and other recruitment-related activities.
• Collaborate with faculty, staff, and student ambassadors to provide engaging and informative campus visits.

Communication & Outreach:

• Develop and implement strategic communication plans for outreach to prospective students via email, phone, and other media.
• Participate in follow-up communication with students post-visit to maintain engagement and foster continued interest in Coker University.
• Work with the marketing team to enhance recruitment materials and messaging for both digital and in-person interactions.

Data & Reporting:

• Track and report on recruitment activities, campus tour attendance, and the effectiveness of visit day programs.
• Analyze data to improve recruitment strategies and meet enrollment goals.

Collaboration & Professional Development:

• Collaborate with other departments (financial aid, academic departments, athletics, etc.) to ensure alignment of recruitment strategies and messaging.
• Stay current on admissions trends and best practices by participating in professional development opportunities.

Qualifications :

• Bachelor's degree required.
• Strong interpersonal, communication, and presentation skills.
• Ability to work independently and as part of a team.
• Familiarity with CRM systems and data management.
• Willingness to travel and work some evenings and weekends as needed.

Preferred Qualifications:

• Knowledge of Coker University or higher education admissions practices.
• 1-3 years of experience in admissions, recruitment, or a related field.
• Experience in sales, business development, and/or client management
• Experience in event planning or campus visit coordination.
• Bilingual skills are a plus.

University Standard Service and Excellence Expectations

Coker's standards of service and excellence to the campus and community is an institutional priority for the university. We pride ourselves in our customer service, communication, and availability to our stakeholders and employees through efficient response times, detailed information, and professionalism.

Being part of Coker University means committing to our Culture of COBRAS. We believe in showing up for students and colleagues with care, openness, bold ideas, and a drive to be remarkable and adaptable-always striking at the opportunity to be better.

Coker University readies undergraduates for personal and professional success through a distinctive four-year program that emphasizes a practical application of the liberal arts as well as hands-on and discussion-based learning within and beyond the classroom. Located in Hartsville, SC, Coker is within two hours of the cultural, financial and recreational resources of Charlotte, Columbia, Charleston and Myrtle Beach.

Coker University, in compliance with all applicable state and federal laws, including Titles VI and VII of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, and the Americans with Disabilities Act of 1990, does not discriminate on the basis of race, color, ethnicity, national origin, ancestry, religion, sex, sexual orientation, gender identity and expression, age, marital status, veterans or military status, or against individuals with disabilities, medical condition, or other legally protected classifications in the areas of employment, admission, financial aid or access to educational or extracurricular programs, activities or facilities

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