Senior Copywriter, Brand Experience - Freelance Job at IDL Worldwide, New Jersey

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  • IDL Worldwide
  • New Jersey

Job Description


SGK is a global brand experience company. From idea to implementation, we deliver packaging solutions and brand experiences that give brands the freedom to speak louder, scale faster and grow stronger. We simplify marketing and amplify brands to deliver value.  SGK is a Matthews International company. 

POSITION SUMMARY

The Senior Copywriter, Brand Experience crafts engaging, original brand and product storytelling for a wide variety of brands, audiences, and channels. Reporting to SGK’s Director of Storytelling, you’ll partner with other teams regularly, collaborating on any number of activations from digital and social media to immersive in-person experiential marketing. You’ll be counted on to provide ACDs and/or CDs with options and ideas in order to inspire, define, and build out large-scale concepts, campaigns, or other client deliverables. Where necessary, you’ll also step in to lead basic- to intermediate-level copy projects, developing on-strategy conceptual approaches for client creative briefs across a range of applications and programs. The ideal candidate has agency or in-house brand marketing experience, a keen eye for detail, and a proven track record of delivering compelling copy for a range of brand voices under tight timelines.

PLEASE NOTE: This open role is for our part-time Flex Force bench. As a Flex Force employee, you’ll work on a project-by-project basis as needed. You’ll also have the flexibility to work from home, but may be invited to come into our Carson Street studio on occasion to join in-person collaborative sessions, if available.

JOB RESPONSIBILITIES

  • Ensures accurate, consistent, and timely completion of basic- to intermediate- level client copywriting deliverables within budget, based on objectives and concepts established by the client or team leadership
  • Adapts writing tonality to a wide variety of brands and audiences, undertaking research where necessary to better understand a brand or their target audience
  • Always meets quality standards and defined timelines for all assigned deliverables and makes recommendations to management for improvements in content, tools, processes and/or assigned tasks
  • Presents and participates in collaborative meetings with internal teams to help elevate ideas and collectively find the best answer to the clients’ ask
  • Shows up consistently with strong analytical, prioritizing, interpersonal, problem-solving, time management, and planning skills

QUALIFICATIONS / REQUIREMENTS

  • Bachelor’s Degree in Communications, Journalism or related field
  • 6+ years progressive Communications, Journalism experience; or equivalent combination of education and experience
  • Occasional travel either locally, nationally, and/or internationally may be required.
  • High degree of proficiency in MS Office Suite, Outlook & Internet applications.
  • Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills.
  • Strong verbal and written communication skills (including analysis, interpretation, & reasoning).
  • Solid understanding and application of mathematical concepts.
  • Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients.
  • Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.
  • Ability to work with and influence peers and management.
  • Self-motivated with critical attention to detail, deadlines and reporting.

PHYSICAL ASPECTS / WORK ENVIRONMENT

  • Regularly required to stand; walk; sit; and talk, hear and see.  
  • Occasionally lift and/or move up to 10 pounds. 

* Reasonable accommodations may be made to enable individuals to perform the essential functions.


Matthews International endeavors to make our employment website and application process accessible to all users and applicants. In doing so, Matthews International provides reasonable accommodations to applicants with disabilities. If you have a disability and require a reasonable accommodation or assistance completing the application process, please contact a member of our Human Resource Team.

At Matthews International, what makes us different is what makes us great.  We are proud to be an equal opportunity workplace. All employment is decided on the basis of qualifications, merit, and business need.

Job Tags

Part time, Work from home, Flexible hours,

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