Generates design concepts for assigned projects and lead those. Create new product applications and strategies for the IVO brand on the global basis and withhin the Chinese market. Develops design ideas into virtual/physical ideations and overall theme concepts. Collaborates with internal designers and specialists in other departments (Exterior, Interior, Fabrication, Modeling, Engineering, Costs, Marketing) Collaborates with external vendors/suppliers. Provides solutions to existing tasks Participates in design presentations with a high level of creative input. Develops new concepts, product ideas and strategies Market and competitor analysis Applies knowledge of a consumer design trends and forecasting