Job Description

dubizzle Egypt is the leading marketplace for selling and buying online in the region. Our aim is to upgrade people’s lives by facilitating deals and identifying attractive opportunities for both individuals and businesses. Our goal is to strengthen local economies, empower small businesses, and help everyone in making smarter choices for themselves, the market, and the planet.

As part of dubizzle, we are alongside some of the strongest classifieds brands in the market. With a collective strength of 8 brands, we have more than 160 million monthly users that trust in our dedication to providing them with the best platform for their needs.

As the SEO Executive, you will have to have a strong understanding of content strategy, on-page SEO, customer lifecycle marketing (CLM), and be fully aware of Google Trends to identify and capitalise on trending topics. You will be responsible for creating high-quality, search-optimised content that drives organic traffic, engages users, and supports business objectives through various channels, including web, email, and app.

Requirements

• Write and edit SEO-optimised content, including blog posts, landing pages, product descriptions, and website copy.
• Develop and write content tailored to different stages of the customer lifecycle (CLM) to boost engagement and retention.
• Craft compelling newsletters, push notifications, and in-app messages that align with brand tone and drive user actions.
• Conduct keyword research and integrate relevant keywords naturally into content.
• Utilise Google Trends to stay ahead of emerging topics and align content strategy with trending search behaviours.
• Optimise content for readability, search engines, and user experience.
• Collaborate with the SEO, CRM, and content teams to develop data-driven content strategies.
• Use SEO tools (e.g., SEMrush, Google Search Console) to monitor and improve content performance.
• Ensure consistency across all communication channels (web, email, mobile) that is in line with brand guidelines.

Qualifications

• Bachelor’s degree in marketing, Communications, Journalism, or a related field (preferred).

Experience

• 2–5 years in SEO copywriting, content creation, or digital marketing.
• Proven experience in creating SEO-friendly content for various platforms (web, email, mobile).

Knowledge

• Excellent command of written English and Arabic – ability to craft clear, compelling, and culturally relevant content for bilingual audiences.
• Strong SEO knowledge, including keyword research, meta tags, internal linking, and content structure.
• Experience with customer lifecycle marketing (CLM) and creating content for email campaigns, newsletters, and push notifications.
• Strong understanding of Google Trends and ability to identify and capitalise on trending keywords.
• Excellent writing, editing, and proofreading skills with an ability to adjust tone and style for different audiences and platforms.
• Experience with content optimisation tools

Skills & Traits

• Ability to adapt tone and voice across different platforms and audiences.

• Excellent time management and ability to meet deadlines under pressure.

• Strong research and analytical skills.

• Detail-oriented with strong proofreading and editing abilities.

Benefits

• A fast paced, high performing team.
• Comprehensive Health Insurance
• Life Insurance
• Rewards & Recognitions
• Learning & Development opportunities

#dubizzleegypt

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