Job Description

We're looking for a storyteller who knows how to make chiropractic practice owners stop scrolling and start engaging. As our Social Media & Content Manager, you'll help shape the voice and personality of three brands, creating content that connects across platforms and drives action.

You'll craft posts that spark conversation, build content that educates and inspires, and collaborate with our internal team, agency partners, and designers to keep every story on brand and on point.

If you live for social media and strong narrative through content and know how to turn ideas into impact, we'd love to meet you.

What You'll Do

Social Media Content

• Create original, engaging social media content that sparks conversation and builds community
• Develop social content calendars that support broader marketing initiatives and campaigns
• Write platform-specific copy optimized for Facebook, Instagram and emerging channels
• Monitor trends in the chiropractic and small business space to keep content fresh and relevant
• Create content that performs, from educational posts to customer success stories to brand storytelling to pure entertainment

Content Development

• Create engaging content across the full spectrum, from quick-hit social posts to comprehensive anchor pieces like case studies, sales enablement, and thought leadership articles
• Write compelling copy for multiple channels including social media, blogs, email campaigns, landing pages, sales collateral, and video scripts
• Develop content that speaks directly to small business chiropractor pain points, aspirations, and success stories
• Craft narratives that adapt seamlessly across three distinct brands while maintaining unique brand voices
• Collaborate with designers and agency partners to bring content concepts to life across all formats

Strategy & Collaboration

• Work cross-functionally with sales, product, and leadership teams to identify content opportunities
• Brief and direct agency partners and designers on content projects across all channels
• Participate in content planning and campaign strategy sessions
• Track content performance across channels and provide insights for optimization
• Accept and incorporate feedback with a positive, solutions-oriented mindset
• Maintain consistent brand voice across all customer touchpoints

What You Bring

Required:

• 2-5 years of experience in content marketing, social media management, or related role
• Exceptional writing skills with a portfolio demonstrating range across channels and content types
• Natural storyteller who can make complex topics accessible and engaging
• Strong understanding of how content performs across different channels and platforms
• Proven ability to manage multiple brands and projects simultaneously
• Excellent communication and collaboration skills
• Comfortable giving and receiving creative feedback
• Self-motivated and able to thrive in a remote work environment
• Experience working with cross-functional teams and external partners

Nice to Have:

• Experience creating content for B2B audiences, particularly small business owners
• Healthcare or chiropractic industry knowledge
• HubSpot experience (or similar marketing automation platforms)
• SEO fundamentals and best practices
• Email marketing experience
• Basic design skills (Canva, Adobe Creative Suite)
• Experience with social media management and analytics tools
• Video scripting or content creation experience
• Understanding of content performance metrics and analytics
• BONUS: You are using AI … Sora, Veo3, etc

Why ChiroHD?

• Fully remote work environment with flexibility
• Opportunity to shape the voice of multiple brands
• Collaborative team culture that values creativity and innovation
• Direct impact on the success of chiropractic practices nationwide
• Work with a mission-driven company supporting small business healthcare providers

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