Tractive is the most trusted name for keeping cats and dogs safe and healthy. The secret to our success? A team of truly unique individuals who care about each other just as much as going the extra mile for pet parents. Want to be part of our story? Check out this role and see if you’re a good match!
Your territory
As part of our US team, you will:
Represent Tractive, build and manage our presence across a wide range of online communities and platforms, from Facebook and Instagram to TikTok and Reddit
Help build an active community and positive brand perception by being the link between Tractive and our target audience - ensuring their voices are heard and our responses are authentic and timely
Consolidate and analyze customer feedback, including AI-powered sentiment analysis, to report on community trends and provide actionable insights
Establish Tractive's presence in new communities while boosting brand awareness and fostering positive conversations in existing digital spaces
Be our pet parent ambassador and help guide product and feature developments by channeling the needs and priorities of our customers directly to our Product team
Work closely with the Customer Experience, Marketing, and Product teams to ensure a cohesive and exceptional customer experience
Build relationships with customers and potential customers to create a strong network of advocates
Bring in your fresh ideas to make Tractive better - you’ll never hear the phrase “...because that’s how we’ve always done things”
Continuously grow personally and professionally, take ownership of areas that show your potential, and attend workshops which help you get to the next level
Your profile
Key requirements:
2+ years of experience in community management or social media, with a proven track record of growing and engaging online communities
Deep, hands-on understanding of the current social media landscape, including Reddit, Facebook Groups, and Instagram
Exceptional written communication skills in English
Experience with community management and social listening tools (e.g., Sprout, Brandwise) is a plus
Familiarity with using AI tools for content creation or community analytics is a plus
Does this sound like you?
Proactive self-starter and a strong, empathetic communicator
Passionate about pets and the people who love them
Flexible to adapt to dynamic environments
Big-picture thinker with a data-driven, detail-oriented approach
Well-versed in and always up-to-date on the latest platform trends and community best practices
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