Job Description
DESCRIPTION
Seeking a talented Social Media Manager, NFL (SMM) to join the Prime Video Sports social media team. The Sports Social Media team at Prime Video is responsible for developing engaged social media audiences at scale, while also building and executing go-to-market promotional campaigns for our growing portfolio of live sports properties, including Thursday Night Football, NBA, NASCAR, NWSL, WNBA, and much more. This role serves as the day-to-day editorial owner of the NFLonPrime social channels, with input from team lead. This role will think strategically, direct our agency partners, and provide publishing support for all NFLonPrime channels. They will set the day-to-day editorial creative direction for the agency publishing team and own channel reporting back to the social lead. This role will be expected to have significant social publishing experience in both the day-to-day and during live sports events, NFL preferred.
Your tone-of-voice, creativity, knowledge of sports and internet culture, and platform expertise will support a developing social identity as our portfolio grows. The social media platforms utilized are public, highly visible marketing channels, requiring creative thinking, strong copywriting, strategic planning, and extremely high judgement.
Key job responsibilities
• Oversee, contribute to, and execute social editorial and promotional calendar for @NFLonPrime social channels.
• Advise social leadership on go-to-market planning for upcoming campaigns using current platform and editorial trends.
• Pitch, develop, and plan breakthrough social creative that drives high engagement before, during, and/or after our live events.
• Utilize strong sports editorial judgement to recognize and curate socially-relevant moments during both our live broadcasts and around the sports landscape, utilizing content production tools to optimize posts for each platform.
• Communicate clearly and effectively with agency partners who support day-to-day operations.
• Collaborate with the Prime Video brand social team and other cross-functional teams to make the biggest impact for priority moments broadcasts.
• Utilize insights and reporting to recommend changes to content and strategic approach.
• Build relationships and become a trusted partner with the external leagues/organizations we work with.
• Contribute to the maintenance of the team’s CMS.
• Assist the needs of the team and broader sports portfolio as seasonality allows.
About the team
Prime Video has a vast selection of live and on demand sports content including Thursday Night Football, NBA, NASCAR, WNBA, New York Yankees, NWSL, and more. The Sports Marketing team is charged with creating world-class marketing campaigns to deliver this growing portfolio of live sports content to Amazon customers.
BASIC QUALIFICATIONS
- • 4+ years of professional, non-internship, live sports social experience
- • Experience posting directly to highly visible and public brand channels in a live environment.
- • A deep passion for the intersection of sports, social media, and internet culture.
- • Experience maintaining a social media editorial calendar.
- • Experience writing social-minded copy.
- • Experience using data and metrics to drive improvements and changes to social approach.
- • Experience communicating with cross-functional teams.
- • Experience with content production tools, such as Photoshop, Premiere, and Live Clipping tools like Grabyo or WSC.
- • Willingness to work nights and weekends as broadcast calendar dictates
- • Proven track record of engaging sports fans on social.
Job Tags
Full time, Internship, Night shift, Weekend work,