Job Description
DESCRIPTION
Re-imagine advertising with Amazon Ads, one innovative product, service, and idea at a time. Amazon Ads is dedicated to being the best place for all advertisers to build their business or brand. Our ad solutions—which include digital and streaming TV media, innovative ad formats, and audience and measurement capabilities— leverage Amazon’s unique insights and trusted technology to help brands connect with customers wherever they spend their time.
The Senior Content Marketing Manager sits within the Content & Creative Studio in brand marketing, creating best-in-class creative and content experiences that educate and inspire advertisers to grow their brand with Amazon Ads. We are seeking an insight-driven, curious, and experienced B2B marketer to build external brand content that promotes strategic brand storytelling initiatives to elevate Amazon Ads thought leadership in the advertising industry. In this highly-cross functional role, you’ll be responsible for developing core brand stories that will be used in campaigns across multiple owned and paid channels. Content deliverables could include "big rock" narratives, research reports, sponsored content, videos, executive interviews, and blog posts.
Key job responsibilities
* Recommend and execute comprehensive content ideas that drive brand awareness and shift perceptions through compelling, data-driven storytelling across multiple formats (sponsored content, videos, research narratives, guides, blog posts)
* Write and deliver thought leadership content and work cross-functionally with marketing teams, sales, legal, and PR to align content with business goals, brand and product messages, and other priorities
* Work with media publishers to develop innovative branded content programs that engage our target audience and drive consideration for Amazon Ads solutions
* Leverage mechanisms to scale content impact and drive awareness of new materials through sales and direct-to-customer channels
A day in the life
The day-to-day of this role includes writing and delivering content against an overall content calendar, ideating and building new content programs, and project managing content reviews, approvals, and go-to-market (GTM) plans. To be successful you will need to establish clear processes, set prioritization, and be able to communicate effectively with internal and external customers. The right candidate will be a self-starter and have strong interpersonal, project management, and analytical skills. This role will need to have a high bar for writing, grammar, and high attention to detail to deliver high-quality, customer obsessed content.
BASIC QUALIFICATIONS
- Bachelor's degree
- 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
- Experience managing multiple projects and meeting aggressive deadlines
Job Tags
Full time, Shift work,