Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover.
Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.
Why Campbell’s…
How you will make history here...
The Sr. Customer Sales Lead is responsible for the development and implementation of joint business planning for the Customer to drive volume, profit and share growth within our Fresh Bakery portfolio at Walmart. Responsibilities include proactively managing, monitoring, creating/evaluating and updating business plans to meet all sales objective within both Brick & Mortar along with Ecommerce. In addition, the Customer Sales Lead is responsible for implementing brand strategies and tactics with the customer, by working closely with key decision makers and utilizing shopper and category initiatives to implement Distribution, Shelving, Merchandising, and Pricing (DSMP) objectives.
What you will do...
Utilize the Campbell's Sales Planning & Customer Investment system to create optimal customer plans to drive Campbell's portfolio across both Brick & Mortar along with Ecommerce.
Manage and lead cross portfolio platforms to drive volume, profit and share growth.
Develop and implement trade promotion strategies and tactical plans with the customer - help develop and execute higher ROI activities to drive Campbell's portfolios scale.
Proactively monitor and update the customer's overall business plan, including managing trade budgets, spending and volume, to achieve all sales objectives versus plan.
Utilize shopper and category management practices to proactively link consumer and shopper trends and opportunities. Leverage Shopper Insights and Category Management resources appropriately.
Leverage Customer Marketing resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies.
Conduct post event analysis to evaluate promotional volume, consumption, profit and spending results versus plan and leverage findings to maximize future promotional opportunities.
Conduct category business reviews to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc.
Understand Campbell's brand strategies and tactics and implement them by working closely with the customer's key decision makers, including buyers, category managers, merchandising leaders, etc.
Develop accurate monthly forecasts to maximize supply chain efficiencies by tracking shipments, consumption data and inventory changes. Proactively call out potential risks or threats to monthly forecasts. Sell-in new items to customer and work with key customer personnel to achieve optimal distribution. Identify profitable opportunities to grow incremental volume.
Provide direction to Retail on how to implement customer specific plans at store level.
Able to assess any customer's competitive position, behaviors and strategies and understand how they align with Campbell's strategic goals to help determine a customer investment strategy (use of trade, customer marketing, and integrated marketing equities) that will best support a customer's revenue, profit and share growth.
Develop productive working relationship with key decision makers at various levels within the customer's organizational structure.
Responsible for managing between 2 to 5 key customers or touch points.
Requires strong understanding of and experience with P&L management, trade, and forecasting.
Who will you work with...
Cross-functional interaction within the customer team (e.g., Finance, Category Management, Customer Marketing, etc.) as well as with World Headquarter personnel (e.g., Integrated Marketing, Sales Strategy, Brand Management, etc.) to varying degrees depending on the size, complexity, and strategic importance of the customer.
What you will bring to the table...
Bachelor's Degree
12+ years of CPG Industry Sales and/or Category Management experience
It would be great if you have...
Problem Solving Skills
Technical Skills
Category & Brand Knowledge
Analytical Skills
Interpersonal Skills
Negotiation Skills
Written and Verbal Communication Skills
Supply Chain Knowledge
P&L Management
This role is based out of our Rogers, AR office 3 days a week (hybrid).
Compensation and Benefits:
The target base salary range for this full-time, salaried position is between
$137,800-$198,000Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.
The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
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